7 Reasons Why to Cloak Your Blog’s Affiliate Links
Blog Affiliate Links:
Cloak your affiliate backlinks and you’ll maximize their earning
potential and conserve time managing your backlinks. In my research, I
came across 7 important points which convinced me bloggers need to cloak their affiliate backlinks.
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What is cloaking?
Link
cloaking is if you make a link with a third party website appear to
indicate another page on your website. So when a viewer hovers their
cursor in the affiliate link, they see like this:
http://www.yourdomain.com/go/affiliate-merchant/
in their browser’s status bar instead of
http://www.affiliate-merchant.com
There are
many ways to cloak your links (PHP, JavaScript, plugins, etc. ). Since I
exploit Studio Press’s Simple URLs plugin for my affiliate links, I’ll
base my examples in this posting on this very helpful plugin.
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1. Increase Click throughs
Affiliate URLs tend to be quite ugly. If anyone hovers over an un-cloaked affiliate connection to StudioPress, they will see something like this in their browser’s status bar (note not just a real link):http://www.domain.com/r.cfm?b=34aurllink=&afftrack=
It’s quite
elegant, and the point that it goes a negative feedback and moreoverly
prevents a reader from simply clicking that affiliate link.
However, I
can cloak my StudioPress along with affiliate links by simply creating
internal links that will redirect to the affiliate link. Doesn’t this
kind of URL look more attractive?
http://www.cheers4all.com/go/studiopress/
It appears to go on a page of my blog, so the standing of the link is greater than the naked Domain link.
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2. Higher Email delivery rates
In
case you put affiliate links in email to your subscribers, cloaked
links are more unlikely to spam filters than affiliate links. Domain of
an affiliate program might get blacklisted by spam filters by overzealous affiliate Email marketers. Consequently any email you send containing a blacklisted hyperlink might not get to your subscribers.
If you
send text containing emails, cloaked URLs which tend to be shorter are
also more unlikely that to improperly formatted through email clients
than long affiliate URLs.
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3. Easier link management
Imagine if affiliate program modified the links to it is products or closed business? Unless you’re comfortable using database editing, it’d be a big chore to return through all your blogposts and change the hyperlinks.
If you use
the plugin like Simple Web addresses to cloak your hyperlinks, you only
have to alter the link in one particular place—very convenient.
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4. Reduced Commission loss
A lot of
affiliate marketing websites (usually ones that push cloaking software)
warn of malware on your visitor’s computers that can replace your
affiliate program code with another affiliate program code, stealing
your commission. The truth is, I can’t find any hard data on how
prevalent this might become. There’s really nothing you’re able to do
about it, anyway, except collaborator with structure such as Domain or
Commission Junction of which actively demoralize these “parasite”
affiliates.
Another
form of seizing is when someone gets to a product page, after which
replaces your code in the address bar with his or her own code. However,
this should be only an issue with plans like ClickBank that allow
affiliates to make purchases through their unique links. If you belong
to one of these brilliant programs, then cloaking will assist.
Cloaking
will also assist against bypassers, who, once they notice they’re about
to click an affiliate link, will just chop over affiliate ID and go
straight away to the product page. Though if someone desires to deny you
a payment, all they have to perform is delete their snacks, so it’s
better to never obsess over thwarting bypassers.
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5. Tracking
The
majority of the cloaking or link shortening WordPress plugins available
like Simple URLs or maybe Pretty Link will also monitor how often your
hyperlinks are clicked. This is incredibly useful for finding which in
turn posts, pages, and/or elements of your blog’s layout are usually
driving your commissions.
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6. Beat add Blockers
Many of
your readers might be using browser extensions including AdBlock Plus
that can prevent them from experiencing your ads. Among some other
techniques, ad blockers try to find affiliate links to determine if a
photo is an ad over the top. By cloaking your hyperlinks, ad blockers
will usually allow the banner appear given that it is not hotlinked on
the merchant’s domain. So it’s also advisable to download the banner
offer graphic file and host it in your server.
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7. Easier to Nofollow your Affiliate links
During my
last post, I talked about No following your affiliate links to make sure
Google doesn’t penalize ones blog’s search ranking. However, manually
adding the nofollow attribute personally every time you create an
affiliate link is a soreness.
However,
once you make certain your cloaked link is nofollow, you can easily use
that link again and again throughout your blog. Page link, Several
plugins, give you an choice to nofollow the cloaked links from within
the plugin interface.
I make use
of StudioPress Simple URLs since, just as the name says, it’s simple
and doesn’t add lots of extra overhead to our blog. It works by making
use of WordPress custom post types and 301 redirects.
Sadly,
Simple URLs doesn’t use a nofollow option like Pretty Link, but Yoast
shows tips on how to block search engines by simply adding one line for a
site’s robots.txt document. If you don’t yet use a robots. txt file,
all you need to do is create a text file named robots. txt using these
two lines:
User-Agent: *
Disallow: /go/
Assuming
you’re when using the Simple URL’s default /go/ slug, this code
effectively nofollows your own affiliate links by preventing yahoo and
google from crawling any link made up of http: //yourdomain. com/go/.
With a
side note, if you’re not keen on the /go/ slug, I discovered from
trotters Way that you could change it to everything else you like by
editing this plugin. php file within the simple-urls/ plugin folder. It
is possible to edit this file from your WordPress Dashboard by looking
at the Installed Plugins panel and clicking on the Edit link intended
for Simple URLs.
Inside
editor, search for the phrase “slug” and replace the word “go” with your
own personal word, maybe “recommends” as well as “affiliate”. Make sure
you don’t wipe off the single quotes round the word.
Don’t forget to change robots.txt file to reflect new slug.
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But what about honesty?
Some might
argue that link cloaking is a deceptive practice. But which of these
two links think most people would claim more accurately tells the reader
that the link goes to a new StudioPress page:
http://www.domain.com/r.cfm?b=34as0&u=5sd11&m=2ds469&urllink=&afftrack=
or
http://www.cheers4all.com/go/studiopress/
I’d say
the cloaked link is more “honest” compared to naked affiliate link. If
you’re still concerned, there are a couple of actions to make sure you
live in your readers’ good graces:
- You need to have a good disclosure policy set up that discloses your entire affiliations.
- You could also change the title attribute of one’s affiliate links to show something such as “Affiliate Link” whenever your readers mouse within the links.
You won’t
manage to please everybody, but the advantages of cloaking far outweigh
the few readers you could possibly put off using this system.
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Final Notes
For
well-known merchants like Amazon, some say that uncovered affiliate
links are good for the reason that reader sees the merchant’s area
(amazon. com) in the url. While that’s a excellent point, I feel the
same can be accomplished with a cloaked link like and you still get the
rest of the benefits of cloaking.
http://www.yoursite.com/go/Amazon-product-name/
Last but
not least, if you’re interested throughout using Simple URLs, Corrupted
Development has a fantastic run-through on how to set it up.
How do you deal with your affiliate links? Do you think it’s shady to cloak your affiliate links?
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